The background and pro and con arguments were written by ProCon.org staff based upon input from the following footnotes (directly referenced) and sources (used for general research and not directly referenced):
Footnotes:
Bayer Pharmaceutical Products, web.missouri.edu/~sherk/Bayer-heroin.jpg (accessed May 26, 2009)
Sean Gregory, "Are Direct-to-Consumer Drug Ads Doomed?," TIME magazine, Feb. 4, 2009
IMS Health, "IMS Heatlh Reports U.S. Prescription Sales Grew 1.3 Percent in 2008 to $291 Billion," www.imshealth.com, Mar. 19, 2009
Pharmaceutical Research and Manufacturers of America, "Pharmaceutical Marketing in Perspective: Its Value and Role as One of Many Factors Informing Prescribing," www.phrma.org (accessed June 1, 2009)
Pharmaceutical Research and Manufacturers of America, "Testimony and Official Submissions," www.phrma.org, Sep. 29, 2005
Pharmaceutical Research and Manufacturers of America, "The Facts About Pharmaceutical Marketing & Promotion," www.phrma.org (accessed June 1, 2009)
Private email correspondance with various medical experts
Science Daily, "Big Pharma Spends More on Advertising Than Research and Development, Study Finds," www.sciencedaily.com, Jan. 7, 2009
US Food and Drug Administration (FDA), "A History of the FDS and Drug Regulation in the United States," www.fda.gov (accessed June 1, 2009)
US Food and Drug Administration (FDA), "Drugs and Foods under the 1938 Act and Its Amendments, www.fda.gov (accessed June 1, 2009)
US Food and Drug Administration (FDA), "Patient and Physician Attitudes and Behaviors Associated with DTC Promotion of Prescription Drugs - Summary of FDA Survey Research Results," www.fda.gov, Nov. 19, 2004
US Food and Drug Administration (FDA), "The 1906 Food and Drugs Act and Its Enformement," www.fda.gov (accessed June 1, 2009)
US Food and Drug Administration (FDA), "The 1938 Food, Drug, and Cosmetic Act," www.fda.gov (accessed June 1, 2009)
Keith J. Winstein and Suzanne Vranica, "Drug Firms' Spending on Consumer Ads Fell 8% in '08, a Rare Marketing Pullback, Wall Street Journal, Apr. 16, 2009