Senior Vice President and Group Media Director at Communications Media, Inc.
Pro to the question "Should Prescription Drugs Be Advertised Directly to Consumers?"
"Consumers are informed by what they see online and on television from content and advertising. Consumers are actively bringing physicians information, asking about treatment options and even challenging decisions in an effort to manage their own health. Searching online across the healthcare continuum can shape an understanding for symptoms, treatment options and alternatives and even provide solutions on how to access and pay for therapies or medications…
It's a pretty simple formula: information + education = participation—by being a participant in the management of a health journey, the voice of the consumer will be heard and the physician will help guide… Advertising done responsibly can participate and help provide value and utility without selling."
Adam Scott Roberts, "DTC Ads Should Do More than Raise Eyebrows," www.mmm-online.com, Nov. 15, 2014