Last updated on: 3/13/2014 | Author: ProCon.org

Adam Scott Roberts Biography

Title:
Senior Vice President and Group Media Director at Communications Media, Inc.
Position:
Pro to the question "Should Prescription Drugs Be Advertised Directly to Consumers?"
Reasoning:

“Consumers are informed by what they see online and on television from content and advertising. Consumers are actively bringing physicians information, asking about treatment options and even challenging decisions in an effort to manage their own health. Searching online across the healthcare continuum can shape an understanding for symptoms, treatment options and alternatives and even provide solutions on how to access and pay for therapies or medications…

It’s a pretty simple formula: information + education = participation—by being a participant in the management of a health journey, the voice of the consumer will be heard and the physician will help guide… Advertising done responsibly can participate and help provide value and utility without selling.”

Adam Scott Roberts, “DTC Ads Should Do More than Raise Eyebrows,” mmm-online.com, Nov. 15, 2014

Theoretical Expertise Ranking:
Organizations/VIPs/Others
Individuals and organizations that do not fit into the other star categories.
Involvement and Affiliations:
  • Senior Vice President and Group Media Director, Communications Media, Inc., May 2013-present
  • Vice President and Group Director, Digitas Health, Sep. 2006-May 2013
  • Director of Media, WhittmanHart Interactive, June 2004-Sep. 2006
  • Media Consultant, Roberts Consulting, Oct. 2003-May 2004
  • Media Group Director, Diccicco Battista, June 2001-Oct. 2003
  • Media Supervisor, Mass Transit Interactive, 2000-2001
  • Senior Media Planner and Media Supervisor, J. Walter Thompson Technology, Nov. 1998-June 2000
  • Media Planner, Ogilvy & Mather, July 1997-Nov. 1998
  • Media Planner, Carat, June 1995-June 1997
  • Co-founder, Philadelphia Interactive Marketing Association (PhIMA)
Education:
  • Certificate in Communication for Professionals, Executive Marketing, Wharton School at the University of Pennsylvania, 2006-2008
  • degree unknown, University of Pennsylvania, 2005-2006
  • BA, University of Massachusetts, Amherst, 1995
  • Attended, Boston University, 1994
  • Attended, Indiana University, Bloomington, 1991-1992
Other:
  • None found
Quoted in:
Pro & Con Quotes: Should Prescription Drugs Be Advertised Directly to Consumers?