Last updated on: 3/26/2010 | Author: ProCon.org

American Advertising Federation Biography

Position:
Pro to the question "Should Prescription Drugs Be Advertised Directly to Consumers?"
Reasoning:

“The AAF supports the right of pharmaceutical companies to advertise prescription drugs directly to consumers, provided all claims are substantiated and appropriate disclosures are included in the advertising. Proposed moratoriums on pharmaceutical advertising would violate the First Amendment protection for commercial speech. Barring information from advertising will cause more harm to consumers who are not encouraged by an ad to see a doctor about an illness. Surveys show that these ads prompted more than 39 million to ask their doctor about a particular health condition. Advertising is an important source of information about pharmaceuticals.”

“DTC Prescription Drug Advertising,” aaf.org, Sep. 2008

Theoretical Expertise Ranking:
Organizations/VIPs/Others
Individuals and organizations that do not fit into the other star categories.
Description:

“The American Advertising Federation (AAF), headquartered in Washington, D.C., acts as the ‘Unifying Voice for Advertising.’ The AAF is the oldest national advertising trade association, representing 40,000 professionals in the advertising industry. The AAF has a national network of 200 ad clubs located in ad communities across the country. Through its 226 college chapters, the AAF provides 8000 advertising students with real-world case studies and recruitment connections to corporate America. The AAF also has nearly 100 blue-chip corporate members that are advertisers, agencies and media companies, comprising the nation’s leading brands and corporations.”

“About AAF,” aaf.org (accessed Mar. 26, 2010)

Mission:

“The American Advertising Federation protects and promotes the well-being of advertising. We accomplish this through a unique, nationally coordinated grassroots network of advertisers, agencies, media companies, local advertising clubs and college chapters.”

“About AAF,” aaf.org (accessed Mar. 26, 2010)

Other:
501 (c)(6) trade association
Quoted in:
Pro & Con Quotes: Should Prescription Drugs Be Advertised Directly to Consumers?