Last updated on: 3/30/2010 | Author: ProCon.org

Coalition for Healthcare Communication Biography

Position:
Pro to the question "Should Prescription Drugs Be Advertised Directly to Consumers?"
Reasoning:

“DTC plays a critical role in informing patients about their treatment choices, and as the starting point in a dialogue between physician and patient in defining a treatment path. The Coalition supports responsible, effective communication on treatment benefits and risks that improve physician-patient dialogue and foster better care. Limiting FDA-vetted healthcare information impedes access to fair-balance information and stunts two-way dialogue between a patient and their doctor critical to improving medical treatment and quality-of-life.”

“Coalition Speaks Out on New DTC Research Analysis,” cohealth.org, Nov. 24, 2009

Theoretical Expertise Ranking:
Organizations/VIPs/Others
Individuals and organizations that do not fit into the other star categories.
Description:

“The Coalition for Healthcare Communication defends the right of health professionals and consumers to receive truthful information regarding pharmaceuticals and medical products, as safeguarded by the Constitution of the United States. Founded in 1991, the Coalition represents organizations, rather than individuals, dedicated to assuring the free exchange of scientific information without undue government interference.”

“About the Coalition,” cohealthcom.org (accessed Mar. 30, 2010)

Mission:

“The Coalition’s role is first, to defend the rights of medical professionals and consumers to receive appropriate health care information, and second, to act to prevent or reverse actions interfering with the free flow of healthcare information.

Whenever open communication regarding a pharmaceutical or medical product is obstructed, the Coalition proactively explores ways to break down barriers. Issues are raised and discussed in depth at monthly member meetings, typically held in New York City. Subcommittees are often formed to research specific topics and propose solutions to the larger group.

Once the Coalition thoroughly investigates an issue, it formulates a position that reflects the concerns and desires of its member organizations. Often, it seeks input from other important authoritative bodies.”

“About the Coalition,” cohealthcom.org (accessed Mar. 30, 2010)

Other:
501 (c)(6) nonprofit business league
Quoted in:
Pro & Con Quotes: Should Prescription Drugs Be Advertised Directly to Consumers?