Durhane Wong-Rieger, PhD Biography
- Title:
- President and CEO of the Institute for Optimizing Health Outcomes
- Position:
- Pro to the question "Should Prescription Drugs Be Advertised Directly to Consumers?"
- Reasoning:
-
“Drug or disease advertisements contribute to public health by increasing appropriate consultation for undiagnosed or untreated health conditions.
As prescription medications require approval of a learned intermediary, advertisements do not lead to patients getting inappropriate medications.
Patient surveys suggest that direct-to-consumer information about pharmaceutical products serves an unmet patient need.
Direct-to-consumer drug information that is balanced, screened, and monitored can promote the appropriate use of drugs.”
“Should Canada Allow Direct-to-Consumer Advertising of Prescription Drugs? YES,” Canadian Family Physician, www.ncbi.nlm.nih.gov, Feb. 2009
- Involvement and Affiliations:
-
- Board Member, Drug Information Association (DIA), July 1, 2013-June 30, 2016
- Chair, International Alliance of Patients’ Organizations, 2011-present
- President and CEO, Institute for Optimizing Health Outcomes, 2005-present
- President, Canadian Organization for Rare Disorders, 2005-present
- Chair, Consumer Advocare Network, 1999-present
- President & CEO, Anemia Institute for Research & Education, 2000-2005
- Professor, Psychology, University of Windsor, Ontario, Canada, 1984-1999
- Co-Vice-Chair, Steering Committee of Health Technology Assessment International Interest Group on Patient /Citizen Involvement
- President, Canadian Hemophilia Society
- Member, Board of Directors, Canadian Blood Services
- Member, Board of Directors, National Blood Safety Council
- Project Coordinator, Policy Dialogues for the Commission on the Future of Healthcare in Canada
- Consultant, Ontario Premier’s Advisory Board on Organ Donation
- Member, Health Canada’s Expert Advisory Committee on Vigilance of Health Products and Expert Advisory Panel on Special Access Programme
- Education:
-
- PhD, Social Psychology, McGill University (Montreal, Canada), 1981
- MA, Social Psychology, McGill University
- BA, Psychology, Barnard College
- Other:
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- Twitter handle: @Durhane
- Quoted in:
- Pro & Con Quotes: Should Prescription Drugs Be Advertised Directly to Consumers?