Last updated on: 3/13/2014 | Author: ProCon.org

Durhane Wong-Rieger, PhD Biography

Title:
President and CEO of the Institute for Optimizing Health Outcomes
Position:
Pro to the question "Should Prescription Drugs Be Advertised Directly to Consumers?"
Reasoning:

“Drug or disease advertisements contribute to public health by increasing appropriate consultation for undiagnosed or untreated health conditions.

As prescription medications require approval of a learned intermediary, advertisements do not lead to patients getting inappropriate medications.

Patient surveys suggest that direct-to-consumer information about pharmaceutical products serves an unmet patient need.

Direct-to-consumer drug information that is balanced, screened, and monitored can promote the appropriate use of drugs.”

“Should Canada Allow Direct-to-Consumer Advertising of Prescription Drugs? YES,” Canadian Family Physician, www.ncbi.nlm.nih.gov, Feb. 2009

Involvement and Affiliations:
  • Board Member, Drug Information Association (DIA), July 1, 2013-June 30, 2016
  • Chair, International Alliance of Patients’ Organizations, 2011-present
  • President and CEO, Institute for Optimizing Health Outcomes, 2005-present
  • President, Canadian Organization for Rare Disorders, 2005-present
  • Chair, Consumer Advocare Network, 1999-present
  • President & CEO, Anemia Institute for Research & Education, 2000-2005
  • Professor, Psychology, University of Windsor, Ontario, Canada, 1984-1999
  • Co-Vice-Chair, Steering Committee of Health Technology Assessment International Interest Group on Patient /Citizen Involvement
  • President, Canadian Hemophilia Society
  • Member, Board of Directors, Canadian Blood Services
  • Member, Board of Directors, National Blood Safety Council
  • Project Coordinator, Policy Dialogues for the Commission on the Future of Healthcare in Canada
  • Consultant, Ontario Premier’s Advisory Board on Organ Donation
  • Member, Health Canada’s Expert Advisory Committee on Vigilance of Health Products and Expert Advisory Panel on Special Access Programme
Education:
  • PhD, Social Psychology, McGill University (Montreal, Canada), 1981
  • MA, Social Psychology, McGill University
  • BA, Psychology, Barnard College
Other:
  • Twitter handle: @Durhane
Quoted in:
Pro & Con Quotes: Should Prescription Drugs Be Advertised Directly to Consumers?