Last updated on: 4/21/2017 | Author:

Royal New Zealand College of General Practitioners (RNZCGP) Biography

Con to the question "Should Prescription Drugs Be Advertised Directly to Consumers?"

“Direct-to-consumer advertising (DTCA) of prescription medications causes considerable public harm through misinformation and the stimulation of demand for unsuitable or unnecessary, costly treatment, leading to inappropriate prescribing…DTCA of prescription medications should be prohibited…

Those in support of the DTCA of prescription medications – primarily the pharmaceutical industry – claim that they are a source of information for consumers about conditions and new medications. However, the information provided is often misleading and of variable quality, with many advertisements citing inappropriate publications to support their promotional claims. The misuse of scientific evidence erodes trust in true, evidence-based advice and contributes to public confusion…

DTCA increases the likelihood of the consumer requesting the advertised product and/or believing they have a condition, resulting in increased prescribing. This can cause harm to the patient, damage the doctor–patient relationship and create unnecessary costs to the patient and health system.”

“Prohibition of Direct-to-Consumer Advertising of Prescription Medications,”, Mar. 2017


“Established in 1974, the College’s motto is: ‘Cum Scientia Caritas’ which translates as ‘with knowledge, compassion.’

Over 40 years have passed and the compassion for its members and the knowledge for its end patients have strengthened through a rapidly changing health environment. The College supports their GPs in two ways: firstly, delivering invaluable training, assessment and ongoing professional development. The second is raising the bar of scientific knowledge through research and communication that sets the standard for general practice.

The College is there throughout a general practitioner’s career from initial interest, to Fellowship, teaching and even owning a practice. The introduction of the Division of Rural Hospital Medicine (DRHM), Kapa Kaiaka and the evolution of Aiming for Excellence in recent years are examples of how the College has listened and acted on the changing landscape of health care.”

“About Us,” (accessed Apr. 21, 2017)


“To demonstrate the enduring value offered by general practice and general practitioners in a rapidly changing environment by leading and supporting members and general practice to ensure high-quality, equitable care is offered to all patients.

Our vision

The College seeks to have:

  • a healthy sustainable general practitioner workforce;
  • healthier New Zealanders through high quality general practice care; and
  • a strong College supporting vibrant general practice.”
  • “About Us,” (accessed Apr. 21, 2017)

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    Pro & Con Quotes: Should Prescription Drugs Be Advertised Directly to Consumers?