Con to the question "Should Prescription Drugs Be Advertised Directly to Consumers?"
"Since 1998, ACP has been opposed to the practice of DTC advertising, which often leaves our patients confused and misinformed about medications. It undermines the patient-physician relationship and impedes the practice of medicine by challenging the individual physician’s medical judgment...
The power of media broadcast is huge. Pharmaceutical companies and ad agencies know that. That is why DTC advertising is done. But it does put an adversarial element into the physician-patient relationship...
Consider the toenail ad, my personal favorite. While I am trying to tell a senior that it is not life-threatening; that there really aren’t little creatures with horns, legs, and arms under their toenails, living in sofas and chairs; that the drug is quite expensive; and that the risks of toxicity are significant and that it may not work, I lose valuable time that could have been directed at the underlying reason they have those toenails—their diabetes, their vascular disease, their cholesterol, their overall health...
ACP would prefer to see Congress ban DTC advertising because it does not constitute appropriate patient education."
US Senate Special Committee on Aging "The Ipact of Direct to Consumer Drug Advertising on Senior's Health and Health Care Costs," www.aging.senate.gov, Sep. 29, 2005
Organizations/VIPs/Others Individuals and organizations that do not fit into the other star categories.
"The American College of Physicians (ACP) is a national organization of internists — physicians who specialize in the prevention, detection and treatment of illnesses in adults. ACP is the largest medical-specialty organization and second-largest physician group in the United States. Its membership of 129,000 includes internists, internal medicine subspecialists, and medical students, residents, and fellows."
"About ACP," www.acponline.org (accessed Mar. 24, 2010)
"To enhance the quality and effectiveness of health care by fostering excellence and professionalism in the practice of medicine."
"Mission and Goals," www.acponline.org (accessed Mar. 24, 2010)