Pro to the question "Should Prescription Drugs Be Advertised Directly to Consumers?"
"Merck believes that Direct-to-Consumer (DTC) advertising can be an important and helpful way to inform patients about diseases that may be relevant to them and therapeutic options they may want to discuss with their physician. Credible data demonstrate that DTC can have a positive impact on patient health in terms of diagnosis, treatment and adherence to prescribed therapies. We recognize that DTC is one channel amongst many to help educate patients. Print materials, telephone, websites and other channels are also utilized to provide more in-depth information to patients. The ultimate decision to prescribe a product for any specific patient remains with the physician following discussion with their patient. Merck adheres to a set of forward-looking principles on DTC advertising..."
"Public Policy Statement: Direct-to-Consumer Broadcast Advertising in the United States," www.merck.com, June 2008
Organizations/VIPs/Others Individuals and organizations that do not fit into the other star categories.
"We are committed to improving health and well-being around the world. From developing new therapies that treat and prevent disease to helping people in need, we are guided by a rich legacy and inspired by a shared vision."
"About Us," www.merck.com (accessed Mar 13, 2014)
"To discover, develop and provide innovative products and services that save and improve lives around the world."