Con to the question "Should Prescription Drugs Be Advertised Directly to Consumers?"
"Advertisements to the general public should help people to make rational decisions on the use of drugs determined to be legally available without a prescription. While they should take account of people's legitimate desire for information regarding their health, they should not take undue advantage of people’s concern for their health. They should not generally be permitted for prescription drugs or to promote drugs for certain serious conditions that can be treated only by qualified health practitioners, for which certain countries have established lists. To fight drug addiction and dependency, scheduled narcotic and psychotropic drugs should not be advertised to the general public. While health education aimed at children is highly desirable, drug advertisements should not be directed at children. Advertisements may claim that a drug can cure, prevent, or relieve an ailment only if this can be substantiated. They should also indicate, where applicable, appropriate limitations to the use of the drug."
"Guidelines for the Regulatory Assessment of Medicinal Products for Use in Self-Medication," www.who.int, 2000
Organizations/VIPs/Others Individuals and organizations that do not fit into the other star categories.
"WHO is the directing and coordinating authority for health within the United Nations system. It is responsible for providing leadership on global health matters, shaping the health research agenda, setting norms and standards, articulating evidence-based policy options, providing technical support to countries and monitoring and assessing health trends.
In the 21st century, health is a shared responsibility, involving equitable access to essential care and collective defence against transnational threats."
"About WHO," www.who.int/about/en (accessed Mar. 18, 2014)
"WHO's mission statement includes the following objectives:
To act as the directing and coordinating authority on international health work
To promote technical cooperation
To assist governments, upon request, to strengthen health services
To provide technical assistance and, in emergencies, aid
To stimulate and advance work on the prevention and control of endemic diseases
To promote, in cooperation with other agencies, the improvement of nutrition, housing, sanitation, recreation, economic or working conditions and environmental hygiene
To promote and coordinate biomedical and health services research
To promote improved standards of teaching and training in health, to establish and stimulate the establishment of international standards for biological, pharmaceutical and similar products, and to standardize diagnostic procedures
To foster activities in the field of mental health and the harmony of human relations."
"World Health Organization," www.who.int (accessed Mar. 18, 2014)